Today's thoughts

OK, so today we have a number of customers for our great salary sacrifice phone deal here in the UK as the launch progresses in a number of employers. As we begin to get traction in the industry we believe that we will succeed as we realise how much slack there is in the industry where people don't seem to have to do much to make a very good living. We reckon that if we do work hard we will steal a march on the market.

We are constantly being asked by the customers for high-end handsets like the Nokia N75 and the Sony Ericsson w880i - this is indicative of the UK market at this moment in time. We offer these handsets under a deal comparable to those offered by the high-street vendors like O2 and Vodafone. In contrast to the US where contracts are difficult to get out of for the consumer, here in the UK subscribers expect to get out after 12 or 18 months with little effort on their part. Subsequently they would move to another network for a better deal both in Handset and price plan terms.

The rest of the mobile comms market is fixated on content as a justification for consumers not wanting to spend exorbitant amounts on data transfer to and from their mobile. When you read about the "killer 3G app" it is apparent that as no-one has found it yet, it makes you wonder if it exists? Mobile YouTube and other social networking sites abound today. It is highly likely that the next mega-success is being formulated, specified and written as I write here in Manchester, England.

Reading about the semantic web I feel similarly dis-inclined to get excited about something people are still talking about decades after this was first mooted. This blog is designed to be read and contributed to by people who have a thirst for knowledge for what's good and what's hot in mobile comms. technology both in hardware and Software and Services. I see the future and the future is here. The reason people go on the web in the first place if they are seeking info about something is probably Google. I don't understand why. The search engine searches and finds the links that pattern match the search string. No qualitative indicator is present in the data that I know of. I fully intend to review all the links that go on this website and present them to the rest of the world as a fait accompli. The degree of fit is bound to be subject to personal tastes and preferences. I want to be the trusted advisor for the market. I have read so many wordy turgid reviews full of minutae that the polot is well and truly lost.

I want to adopt a www.firebox.com mentality and present the best having filtered out the dregs and dross. I like to think that if it is on here it is worth looking at. Else forget it.

That's all for now.

Cheers

John